The Importance of Communication and Signalling

A large part of the reason for air travel is not that you couldn't do what you do in a phone call. It signals through both the cost of the tickets and the effort required to make the journey. A marketing would make a lot more sense to everybody, ecause a very large part of marketing is really costly signalling. If only we could replace the communications language of marketing and use the language of signalling,. particularly biological signalling, costly signalling, reliable signalling with skin in the game.