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Lisa Bragg on purposeful self promotion, loosing the fear and the power of picking yourself

Inside Influence

CHAPTER

Crafting Your Personal Brand

This chapter explores the essential elements of personal branding, focusing on the articulation of a brand promise that aligns with an individual's mission. It encourages listeners to prioritize psychographics over demographics when defining their brand and to envision a future self unbound by past experiences. Through self-reflection and identification of unique qualities, the chapter emphasizes the power of personal value in fostering a proactive approach to professional development and self-promotion.

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