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Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All

WTF is with Nikhil Kamath

CHAPTER

How to Monetize Your Content on Twitter

In India, you basically divide India into ABCD. A is your celebrities and B is English speaking India. Is the funnel top down or bottom up? See, if you do top down, you monetize mode. If you do bottom up, you don't monetize it. So I think the principles that we used is, one, it supports all Indian languages, two, you never sign in. Three, we'll build a content graph to understand what kind of content you consume at what time of day. And fourth thing that we did from an AI perspective is when we see diverse perspectives, that take the example, demonetization is good. We search for hashtag food on Instagram

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