Strategy at J C Penny

I'm just curious about strategy, right? Because they were very specific things that you did at j c penny. Like instead of increasing sales and trying to acquire more and more customers, you had your team's focus on getting existing customers to spend more. And i read that you really focused on, unlike data driven decision making, a that you would look at data and try to figure out how data could shape decisions. like men's shoes and women's shoes were thrown together in the same section. And you kind of looked at this and said, how, you know, we should actually put men's shoes by the suits.And then that actuallyin the sale of shoes, that's exactly