Competition and Differentiation Strategies in Direct Lending

Jess Larsen is in the right place at precisely the right time: after a tough period last year, investor interest in private credit is exploding once again, and his placement agency Briarcliffe Partners is perfectly positioned to benefit from this surge in popularity.

The denominator effect is easing, and LPs are once again finding room for private credit. The asset class gives investors an attractive way to benefit from higher interest rates, but its popularity is also to do with the underperformance of private equity and a proliferation of new strategies.

For this episode of the podcast, we invited Jess to the studio to talk about a rollercoaster year for private credit — and to celebrate the official launch of 9fin's new Private Credit product!