The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Both and Thinking by Wendy Smith

Wendy Smith talks about her book, Both and Thinking. It's co-authored with Marianne Lewis. They talk about how our brains kind of look binary for sorting things in this either or thinking. On the one hand, everything is good in moderation except perhaps moderation. And you know, I'm still an academic at heart so I think I suffer from very much the opposite.

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