The more people you can get in your total throughput of clients, every single one of those people is a potential referral source. It's like you're getting paid to market essentially, right? And then you have all the upside of whatever comes up from the, you know, upsells or anything that comes into it. I haven't seen anything like this at the point where it's just like people are able to really break this trap and get like a real productized side to like their own planning business.

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