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Delight: Building Emotional Connections in Products with Nesrine Changuel

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CHAPTER

Emotional Connections in Product Management

This chapter explores the critical role of emotional connections in user engagement and product loyalty. The speaker emphasizes the need for product managers to address both functional and emotional needs, drawing on experiences from successful tech products. Through the introduction of the Delight Grid framework and actionable insights, it highlights how emotional engagement not only enhances user satisfaction but also drives recommendations and revenue.

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