Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Owain Service, former MD of the UK Behavioural Insights Team, on how to apply psychology in the public sector

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Exploring Entrepreneurial Biographies and Human Behavior

This chapter examines how biographies of tech entrepreneurs shape our understanding of human behavior and biases during the startup phase. It emphasizes insights from notable books like Walter Isaacson's Steve Jobs biography and the story of FTX's founder, wrapping up with a call for listener engagement.

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