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5min chapter
New marketing research you need to know: Live at the IPA
The WARC Podcast
The Power of Humor in Marketing
This chapter examines the essential role of humor in human evolution and its impact on marketing strategies. The discussion highlights how humor fosters intimacy between brands and consumers, enhances engagement, and can shape brand memory through emotional responses, despite the subjective nature of comedy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode