Building a Customer-Centric Subscription Model

💰 Join the Tomorrow Brand Challenge to enter to win the biggest prize in ecommerce history 🔗 https://tmrwbrand.getrecharge.com/ 🔁 Recharge - The subscription management platform that powers the growth and retention strategies of more than 20000 brands. Learn How Recharge Can Help Automate Recurring Payments & Billing for Your Ecomm Business 🔗 https://hubs.ly/Q02Hf0GN0 🌿 Cymbiotika - Cutting edge, pure products that improve energy levels, focus, physical stamina & overall health. Unlock your full potential today! 🔗 https://cymbiotika.com/ In this episode of Tomorrow Brand, Ash is joined by Sal Aziz and Jared Radtkey, CMO and CTO of Cymbiotika, a health and wellness brand that started as a DTC company in 2018 and has since grown into a multi-channel business, including retail and subscription services. The conversation highlights Cymbiotika's organic and paid marketing strategies, influencer marketing, and how they use technology to build a strong brand and retain customers. 🤝 Focus on Organic Growth: Cymbiotika focused on organic growth strategies like influencer marketing and podcast partnerships early on, building authentic relationships with influencers who genuinely care about the brand and its products. 📈 Data-Driven Approach to Tracking Success: Cymbiotika uses a multi-platform approach to track marketing success, and they also rely on customer surveys and interviews to gather valuable insights. 💎 Customer-Centric Retention Strategy: Cymbiotika built a robust subscription program, incentivizing customers to stay active through tiered pricing and a comprehensive rewards program, including challenges, badges, and a strong community aspect. 🤖 Leveraging AI to Personalize the Customer Experience: Cymbiotika utilizes AI to personalize product recommendations, better understand customer health goals, and improve customer service. 🚀 Future Focus on Retail and Data Integration: Cymbiotika is expanding into retail while continuing to invest in data and technology to create a seamless customer experience across all channels. 0:00 - Intro ​1:03 - Subscription strategy in DTC ​2:19 - Background in technology and advertising ​4:11 - Understanding customer needs through education and storytelling ​6:00 - Building a solid foundation in the first months of a business ​7:10 - Early engagement with influencers through affiliate programs ​11:00 - Authentic relationships with affiliates ​13:00 - Hard work and storytelling in marketing ​18:50 - Retaining subscription customers through education ​21:11 - Educating customers about product benefits and usage ​24:46 - Building good customer habits and engagement ​25:11 - Gamifying the learning experience ​26:00 - Earning badges, fostering community and brand affinity ​28:01 - Analyzing customer flows and AI for education and engagement ​30:02 - Maintaining customer retention and reducing churn ​32:19 - Deeper discounts for loyal customers ​34:14 - Quick engagement with VIP customers increases LTV ​37:03 - Direct communication with customers builds trust and loyalty ​40:01 - Technology integration for responsive marketing strategies ​46:35 - Retail integration to enhance customer experience 47:34 - Final chews Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/ Ron Shah - https://twitter.com/obviceo Ash Melwani - https://twitter.com/ashvinmelwani Chew On This - https://twitter.com/chewonthisdtc