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Connecting Operational Dots for Seamless Customer Journeys with Mehdi Rizvi (ex-Ralph Lauren, Tiffany, and Funko)

The Frictionless Experience

00:00

Intro

This chapter discusses the intricacies of crafting seamless digital experiences while highlighting the common pitfalls related to customer journey alignment. It emphasizes the necessity of focusing on the overall customer experience rather than just conversion rates to drive meaningful innovation.

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