3min chapter

The Digiday Podcast cover image

Jamila Robinson explains why Bon Appétit is getting into sports, relationships and subscription boxes

The Digiday Podcast

CHAPTER

Analyzing Bon Appétit's Audience Growth and Engagement Strategy

Exploring the growth of the audience over a 10-month period, with a focus on subscriber trends and platform-specific audiences like TikTok. The chapter emphasizes the popularity of content related to drinks, including taste tests and wine, as well as strategies to engage viewers through various content areas and channels like newsletters and YouTube.

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