This chapter explores the concept of branding and its connection to the development of religious symbols throughout history. It discusses how symbols for a higher power eventually led to the emergence of flags, family crests, and brand marks, and questions whether these symbols could be seen as early forms of branding.
Digital visionary, bestselling author, founder of the popular Cool Tools website, and Co-Founder and Senior Maverick of Wired magazine—Kevin Kelly joins to talk about his career, his new book, and his radical optimism about the future of our world and humanity.