netflick has been working on a solution to prevent password sharing for about two years now, and it seems the company will begin rolling out this feature next year. When it hits the shelves, the hundred odd million people who are currently using some one else's password will have to pay up a log off altogether. Also, they will likely start experimenting with lower price subscriptions supported by advertisements. This is something that the likes of hoolo and hh p o max have already worked on. One report cates that advertisers in the us. Are spending nearly one billion dollars a month advertising on ot t platforms.