Switching Costs - The Data Points That We Shouldn't Be Protecting the Most

The data points that we should be protecting the most are the ones that are the hardest to change and we're most invested in. Most people don't change their phone number sometimes ever in their entire life switching costs on that too exactly so phone numbers are really high up there emails are definitely lower but really the goal should be to use as few of those high level identifiers as possible because they're extremely hard to switch off of I really like that term you use switch cost switching costs Ireally like that because it's a really good way of looking at it.