How to Speak the Language of Your Business

A lot of stakeholders, especially those who are coming from the business side will not have a clue what you're talking about. So it's important that you articulate the why behind your decisions over technical jargon. Data can help transform these conversations from being opinion based to evidence based. To do this effectively though, we have to make data collection and analysis an integral part of our process. It cannot be an afterthought. Once they ask for it, it's too late. But once you need it, it’s too late.