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When we do limited edition packaging or limited edition products in general, you go from the ones that are almost impossible to find. And it also creates scarcity around a product that is not scarce at all. It's fascinating and there's been a journey also for all of us to understand the nuances of what works and what doesn't. But why we do it makes sense today, eventually it didn't make sense too much, 20 years ago.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode