The SimCity Effect: A Game of Rhetoric

The research was inspired by the idea of crime as a beast and crime as a virus. People came in, they played some version of, like I said, the virus or the beast version. Then they played the crime version and the crime version they played either had the virus or mechanics - which could be what they played already or could not be. And again, we didn't see differences between people in the different, uh, conditions in terms of this.