3 Most Reliable SEO Wins: Original Research -- Andy Crestodina // Orbit Media Studios
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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How to Become the Primary Source of New Data
Original research is not an easy wind, but it's a very reliable wind. If you are able to swing it, you're going to see results from it because you have done something that very few other brands ever do. The key in this case was to discover some content or some data that was available just in the wild,. like observable data.
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