1min chapter

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The Viral Science Video That Will Save the World or Do Nothing At All

CYBER

CHAPTER

How to Communicate Science News While Keeping People Excited

A lot of science writing is very bad. And it kind of has the peril of getting swept up in these kind of mass movements and writing the headline wrong so that somebody does a study about chocolate and then the headline comes out that chocolate makes you immortal. How do we do better at communicating science news while still keeping people excited? I think if you're honestly like these stories that over push the results or try to hook the results to something that is like in, in popular culture, I get the impulse. But that's not what the story is.

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