Imagine If Companies Were Better at Imagination
The So What from BCG
00:00
Detecting Smaller Needles in Bigger Haystacks
By the time something ous an established trend, indeed, it's probably too late. It may have been arbitraged away by by competitors. But incipient trends, anascent trends, anomalies that could become a trende quite important. Spot those surprises, those anomalies, those changes. Cause, of course, by the time you can see them, it's almost like it's become a trend.
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