Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads Ep. 537
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Facebook's Upper Funnel Campaign Objectives
Facebook gives advertisers several options when executing awareness or upper funnel campaigns on the platform there are a few campaign types for our purposes video views are included as an upper funnel objective. There will be subtle differences between the three regarding the KPIs which are prioritized and we're going to cover those right now so here are the three reach now reach its description is shown to as many people within the audience as possible yeah brand awareness is shown to people in the audience most likely to recall the ad. Next video views shown to people most likely to watch complete the videoYeah that's what I really like is not just like video views but how much of the video do they watch yeah right and then really looking at
