The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai
Marketing Against The Grain
Crafting a Unified Customer Experience
This chapter explores the significance of cohesive customer experiences in marketing and product design at Airbnb, stressing the necessity of collaboration between diverse teams. It discusses effective strategies for aligning various marketing functions, maintaining customer-centric practices, and overcoming the complexities of team dynamics. The conversation also highlights the integration of qualitative insights with quantitative analytics, emphasizing the role of leadership in fostering effective communication and collaboration to avoid silos.
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