2min chapter

Perpetual Traffic cover image

The Ultimate Guide to Online Attribution with Scott DesGrosseilliers

Perpetual Traffic

CHAPTER

How to Track View Through Conversions?

The idea is that views count and it's very relative to what you're selling, what type of ads you're running. The attribution software that I've coined with nine out of 10 of them are all touch only. And I think touch only attribution is garbage because view through attribution is so important. How to factor that in? Can you all track view through conversions?

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