The Secret of Google's Success

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Eric Schmitt is the founder and CEO of search giant Google. He says his company has quadruple in size each year while ensuring that every last hire was a smart creative. "You have to see your organization as a complex system that operates by a logic and beauty of its own"

Google doesn’t tell its employees how to innovate; it manages their inventive chaos. Their secret? Mix free-flowing ideas with disciplined decision-making.

In this week's All-Star Episode, former Google CEO Eric Schmidt shares his strategies to manage chaos. CEO of Google from 2001-2015, and now the co-founder of Schmidt Futures, Schmidt reveals the hidden secret in Google’s famous “20% time” policy, their approach to hiring smart creatives, and the parallels between leading Google and piloting small airplanes. Plus, the decision he made to support a crazy idea that he was certain would bankrupt the company.

"All-Star Episodes" are part of a special series designed to center some of the most timely — and timeless — business wisdom in the Masters of Scale feed. These episodes best encapsulate the kind of transformative, unconventional insights you hear in the series. Have an idea for an All-Star Episode from our library? Let us know at hello@mastersofscale.com.

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