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Fruit and Vegetables
Dr. Megan Blake says that when you're cutting costs, fruit and veg are often the first things to be called from the weekly shop. In communities where people are struggling, what happens is diets narrow to foods that are safe. So it makes a lot more logical sense in that context for households within these spaces to buy things like frozen pizza. There isn't any waste. Everybody likes pizza. It's not going to cause a fight with the kids. And a cost also does impact those sorts of things go off faster.