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#301 - Emily Holdman - Managing Director @ Permanent Equity - How To Buy Great Businesses

The Fort

CHAPTER

How to Optimize Your Business to Make It Better as Owners

When you all bought the business was the idea to optimize the business and make it better as owners? Or was there another strategy you were trying to pursue the day you closed? What they do and still do today is primarily government services related work recruiting physicians and nurses into the national institutes of health and branches of the military. And so that's what they ultimately leveraged. So now they serve higher ed institutions and corporate clients who are looking to recruit active military and veterans into roles that they need filled.

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