Distribution and cultural destiny (E)
Akimbo: A Podcast from Seth Godin
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How to Make TV Shows for Nothing
The move to the middle homogenized the way people thought about the culture. News was done as a service, a service in exchange for the distribution that the government had granted. With cable, if you tried to broadcast to the middle, you're going to lose. You need to make shows about food. Not just about food, but about food for foodies. Sports are not actually true, but is entertaining to a small group of people.
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