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Kids Rule Our World (or At Least Our Economy) w/ the Mattel Future Lab Team | Overpriced JPEGs #68

The Carly P Reilly Show

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The Toy Industry Is Still Infancy

The toys themselves and the play experiences themselves are very short live, to be honest. The best proxy that I can think of for the toy industry in that sense is fashion. There are very few toys that can last more than a few seasons right a few years before they need to be fully renovated or replaced by something else. These toys have these much longer life cycles which is, is different than how it used to be as sort of IP gets splendid up with all this.

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