259: 4 Ps of Marketing - The Marketing Mix
Behind Gym Doors | A Fitness Business Podcast
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The Right Digit Effect
The decoy effect is the idea of introducing an option that doesn't really make any sense to make it a no-brainer. A movie theater sold a small popcorn for $3 and a large for $7, adding a medium popcorn for $6.50 made the large popcorn fly off the shelves. The book Priceless by William Poundstone has a bunch of really great case studies on pricing.
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