The CTV Product Landscape with James Wilhite, From Publica by IAS.
The CTV Podcast
00:00
Understanding OMSDK in Streaming
This chapter examines the importance of the Open Measurement Software Development Kit (OMSDK) for streaming publishers and its implications for viewer behavior analysis. It also discusses the collaboration needed among industry players and highlights the ongoing challenges and developments within the connected television landscape.
Transcript
Play full episode
