The Future of SEO

There's going to be a lot of transfer of skills. Google is pushing EAT very hard, right? A lot of people now when we do platinum calls in H for platinum, etc. Ask questions on like, okay, how do I organize myself to take real product photos? How do I like feature this on my site, etc. And so basically we're kind of like entering this age of authenticity. It's like where you can just like you can still bullshit your way and like Forbes does a really good job at that.