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Culture and Leadership: A Powerful Conversation with Patty McCord and Joe Polish - I Love Marketing Episode #466

I Love Marketing

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Shift to Original Programming, A/B Testing, and Subscription Model Focus

Exploring the shift in power within a company towards original programming, emphasizing the switch from technology to Hollywood and content. The chapter delves into decision-making based on data and A/B testing, the move towards a subscription model, and the significance of prioritizing a customer-centric approach.

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