5min chapter

All the Hacks with Chris Hutchins cover image

The Four Research-Backed Steps to Be Indistractable with Nir Eyal

All the Hacks with Chris Hutchins

CHAPTER

Hooked Is About Building Good Habits

Hooked is about building habits for products to help people avoid the distractions that maybe, and sometimes are those products that maybe built habits through some of the tactics in your first book. When i pitched the book to my agent, she said, oh, case we now ou're gong to write unhooked. I still stand behind everything i wrote and hooked, that we can build pro s that create healthy habits in users lives. We can use the same techniques that the social media companies and the gaming companies use. If it's enterprise, software, banking, h health care, there's all kinds of industries that apply the hook model for good.

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