The Beringer Invention of Cheap Scinths

People now think the beringer invented cheapsince were, actually, that was something that a number of other companies have done in the last ten years. And it's the sort of phrase that he used which sort of slightly alarmed me, but is trueis where he says, you know, they have managed to control the narrative and rewrite what has been said about cheap scinths. Now, this tell mei think so. Just for those who are listening, can you describe what thi si, what it is?