That's a fantastic question, and i think you actually answered it a couple of episodes ago when you asked me about the war of art, right? And yes, the answer is yes. When you give away the big idea in the cover, there's a certain percentage of people who will say, well, do that's obvious. Yet little things add up to big events, i'm not going to read that, right? And so that's fine. Or they by the cliff note version of the tipping point, which is seven pages. It's an executive summary, and it boils down all the points into a, you know, a very nifty, quick read that you can sort of down load into your mind. That's called propositional knowledge. Wright, i'm giving you a proposition that i'm going to prove, or i'm going work to prove an argue in my book. And here you go. So people come to books and those looking for propositional knowledge, yet they'll probably not be so enthralled by it.

In remind me what propositional knowledge is. Propositional

knowledge is just a statement of theory, or fact, so to say, in order to find meaning in life, you need to work hard and enjoy the work that you do. That's propositional knowledge, right? Ye? And we could all say, ye, i'll buy into that. That's probably true. But it doesn't do anything really for us. Why is that? Because it doesn't touch the sort of, or centre of our being, which is part of our brain. We sort of have a brain one point o, and a brain two point o, and the brain two point o is really good at sort of categorizing and, you know, filing away propositional knowledge. The problem is, is that we live in a landscape of emotional life. So that's what brain one pointo is all about. And so brain one pointo responds to the environment and adapts to the environment. And it's the part of us that gets really frustrated when things don't go well for us. And it's the part of us that wants to throw in the towl, or it wants to double down and work even harder. That's the part that keeps us pushing for so that part is the part that people who really love the war of art, or the tipping pointor, name your big idea book, that's really who those writers are writing for. So steve presfield did not write the war of art for people looking for propositional knowledge, because he would be the first one to sayy boil it down for you, you got to work hard every single day the end. Right? But the reason why people love the war of art is because steve walks them through what it's like for him, right? So we get a sense from page one, am, my gosh. Here's this really successful writer, and he experiences the same thing i do. I'm going to keep reading this because maybe he'll keep telling me other things that i can emotionally identify with.