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The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA

Pharma Launch Secrets

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Farma - Data Is the New Oil

Farma: Data is another big ternm rit. Eno wen any more data we neand to improve our marketing. We call it a datea fly wheel data. If we're able to deliver relevant, im pactful experiences, then we earn the right to capture more data from those n users. It starts to build a perpetual advantage.

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