2min chapter

Pharma Launch Secrets cover image

The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA

Pharma Launch Secrets

CHAPTER

Is It Smaller Companies That Have the Advantage?

Aclear: Large companies, they're gifted with all these amazing advantages. They tend to be entrenched in their existing business models and operating models. And so how do you create that second speed, or running at the speed of digit where start ups are kind of born digitaly? He says large companies need to learn from small companies, take some f that second speed capability to innovate or disrupt faster. Aclear: Small companies need to partner with some of the larger companies, or in some cases, companies like eversana, that can bring those broader capabilities together.

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