How Did You Come Up With the Idea for UMA?

The idea for UMA started as something very lame, something very boring, a horrible idea almost. It's not like an instantaneous thing where you just go out and raise money. We've gone through many iterations of the product and the pitch all based on the same core technology but just different sequences of evolution. Our first round, it was a six and a half million dollar round but it took over a year to raise it. That's the process, you just got to stick with it."