AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
9min chapter
The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
Behind the Numbers: an EMARKETER Podcast
Transforming Marketing Measurement
This chapter explores the evolution and current implementation of Media Mix Modeling (MMM) in evaluating marketing strategies, emphasizing the integration of traditional methods with modern analytics. It highlights the importance of first-party data, privacy, and machine learning in optimizing campaign effectiveness and consumer trust.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode