The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
Behind the Numbers: an EMARKETER Podcast
Transforming Marketing Measurement
This chapter explores the evolution and current implementation of Media Mix Modeling (MMM) in evaluating marketing strategies, emphasizing the integration of traditional methods with modern analytics. It highlights the importance of first-party data, privacy, and machine learning in optimizing campaign effectiveness and consumer trust.
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