9min chapter

Conquête cover image

Pourquoi travailler avec un CMO Part-Time ?

Conquête

CHAPTER

L'Évolution du CMO à Temps Partiel

Ce chapitre explore le rôle croissant des Chief Marketing Officers (CMO) à temps partiel, ainsi que les défis et avantages de ce modèle. Il souligne l'importance de la flexibilité et d'une approche stratégique, tout en partageant des expériences personnelles sur la gestion de plusieurs missions. La convergence des stratégies marketing entre B2B et B2C est également mise en avant, rendant ce rôle plus dynamique et pertinent.

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