Butter Cows, Ugly Cakes and Blue Ribbons: Welcome to the State Fair!
Christopher Kimball’s Milk Street Radio
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What Do You Think About Labels and Names?
A, a copy of wine enthusiast magazine showed up at the restaurant i was working at. I thought i had a pretty great sense of humour. When i end up going to work at the french laundry, wat i found out is that the menu was very playful and that the chef had a sense of humor. And i realized that if it could work there, then it could work on wine bottles. It felt like naming a wine after something that invoked some type of emotion to me felt smarter than names like love drunk or other people's pinoyou know, something that people can interpret it or mean something to them. The red wine should not be a room temperature, which i think you agree
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