Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
Sweathead, A Strategy Podcast
00:00
Before You Breathe for Creative Team, Check Your Brief for These Four Things
Before you brief a creative team, check your brief for these four things. Emotional insights tend to lead to more effective work. Slow down and don't let the first thoughts go rather than filling in a form. The 3% conference was named after Dr. Casey Windell's research into the lack of female representation and senior creative roles.
Play episode from 08:07
Transcript
