What Is Your Definition of Greatness?

LZ Granderson: I want people to get the book unlabeled because specifically to learn about your marketing genius and what you've created in sense of memorable marketing and publicity. LZ: Greatness cannot be summarized in a tweet, that's a good enough answer for me. "I don't think greatness is merely measured by numbers," he says. 'Greatness sustains if it's an idea poem or product that is even in existence anymore' The author also talks about his love of words but how they sometimes suffer from being defined by other words.