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The Power of Comfort
We naturally seek comfort. The best stuff is I get in an ice bath every morning. There's not one part of me that goes like, I can't wait to get in that cold water. VIML off the ice man is patented this method of breathing and blah, blah, all these things are true. And what is also true is that is a way for me to get uncomfortable every day. This is an active process. It seems like after a while you'd be stoked about it because I don't have to love the process to get there.