How's the Fun Tracking the Rogan Ads?

Cody: I think this is a direction that we're trying to get in because if we want to do some more influencer stuff, you know, especially if it's a little bit more view based and click. We did a lot of post purchase also like at all about, was it Tim Ferriss or positive America or one of them? And we saw that like 40% of people did not use vanity URL and said they heard about it on there. So that's also interesting. You're right. Definitely post purchase. If you are doing something where you can control the geography, which is not really podcast, but that might be more like television, YouTube out of home, you