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Mastering Personal Development: Chip Wilson's Journey to Success

Business Lunch

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How to Be a Successful Digital Marketer

I don't think they're sophisticated enough to understand and to do something like a loss leader which is I don't know I learned it marketing in 1970 right 1912. We call it a lead magnet we can charge a lot of money to sell information about it yeah well and for yoga mats it was a commodity product really easy to make there were other people having and doing it they needed to make a profit so I didn't need to make aprofit but just need to get people in the stores or online  in order to then sell the clothing. Because I not only was I vertical because I'd eliminated the wholesale but as more than vertical because I owned my manufacturing right which I don't understand

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