
How to be happier, with Cassie Holmes
Before Breakfast
00:00
Intro
This chapter delves into the significance of return on ad spend (ROAS) in B2B marketing, illustrated by a charming anecdote about a parent's role in explaining marketing concepts. The conversation also explores advertising strategies on LinkedIn, emphasizing audience targeting, while weaving in lighthearted references to Disney World and the series 'Nine Perfect Strangers'.
Transcript
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