The Cost of Excellence

Michael Wolraich: We don't want consumers meaning I would define it as we don't want people who just come to spec. So, but, but how does our aspirations of excellence cause that? And the reason you're average 20 something doesn't realize is because they think of the church as a place where they get inspired and live their week in good worship. He says secularism has successfully done a negative, a successful negative branding campaign at times. "I agree with your military metaphor," Wolraich responds.